Responsibilities:

· Translate brand strategies into brand plans, brand positioning and go-to-market strategies

· Lead creative development and create motivating stimulus to get targeted population to “take action”

· Establish performance specifications, cost and price *********s, market applications and sales estimates

· Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)

· Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues

· Oversee marketing and advertising activities to ensure consistency with product line strategy

· Monitor product distribution and consumer reactions

· Brainstorm new and innovative growth strategies

· Align the company around the brand’s direction, choices and tactics

· Manage the digital communication through all company platforms including social channels

· Manage the identity presence through all packaging material to ensure consistency

· Monitor and manage trade marketing and merchandizing activities


Qualifications:

· Bachelor's degree in Marketing/Business

· Excellent understanding of the full marketing mix

· Highly creative with ability to think out of box

· Strong analytical skills and data-driven thinking

· Up-to-date with latest trends and marketing best practices

· Comfortable working with numbers, metrics and ************

· Excellent command of the English language

· Comfortable working with Graphic applications (Photoshop – Illustrator)

· Familiar with Digital communication and online advertising

· Ex-Poultry is preferable

If you are interested please send your CV to hr.radwa@gmail.com please Write Assistant Brand Manager in the email title