Location: Al Qassim, Saudi Arabia
This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth.
They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.
Job Responsibilities:- Prepares Brand Positioning Report on a yearly basis.
- Oversees yearly Branding Plan and develops Branding Budget.
- Development of quarterly Brand Audit Report for each SBU.
- Provide industry analysis, consumer analysis, and competitor analysis.
- Monitor design, packaging, visuals, catalogue etc. are in compliance.
- Review social media posts, and all brand activities are in compliance.
- Collaborate with the Visual Merchandising Specialist.
- Conducts training programs regularly, for EMPs in the Branding Unit.
- Oversees performance reviews and employee assessments.
- Ensures legal compliance with the e-Commerce Law within KSA.
- Assess/reviews Manpower Plan with Brand and Marketing Director.
Important KPI:- Effective management and support of the Branding Unit’s operations
- Compliance with the e-Commerce Law in the Kingdom
- Percentage of strategic goals and targets achieved
- No. of projects completed and % of completed training of employees
- Net Promoter Score and 360 degrees survey results
- Success in achieving a distinguished brand image (Brand recognition)
- Cost per Acquisition, Market Share, Customer Satisfaction
- Cost-effectiveness of the services offered to the each SBU
- Sales growth of each relevant SBU over time
Qualifications:- Saudi National with strong English communication
- Experience in FMCG Industry within KSA or the GCC region
- Must have 3+ years’ experience in a managerial position
- 7-12 years experience in Marketing, Branding, Digital Media etc.
- MS or MBA in Marketing, Advertising, or related field
- CIM or any relevant certification
- Proven Record of Time and Project Management
- Proven Record of People Management and Leadership
- Proven Record of Strategic Implementation
Please send CV at menatalentsagency@gmail.com